Binance has a special category of tokens called Fan Tokens, tied to football clubs, basketball teams, and other sports organizations. Many people wonder what they are, what they do, and whether they're worth buying.
What Are Fan Tokens?
Fan Tokens are crypto tokens issued in partnership with specific sports clubs or brands. Holding Fan Tokens lets you participate in certain club decisions and exclusive events.
Common Fan Tokens on Binance include:
- LAZIO (S.S. Lazio football club)
- PORTO (FC Porto football club)
- SANTOS (Santos FC)
- ALPINE (Alpine F1 Team)
These Fan Tokens are typically issued by the Chiliz platform and listed for trading on Binance.
To trade Fan Tokens, register on Binance first and search for the corresponding trading pairs in the spot market.
What Can Fan Tokens Do?
1. Voting rights Holding Fan Tokens lets you vote on club-initiated polls, such as team bus livery design, pre-match music selection, or special jersey designs. While not major decisions, it's a sense of participation that real fans appreciate.
2. Exclusive events Some clubs offer exclusive events for Fan Token holders, such as player meet-and-greets, VIP matchday experiences, and signed merchandise.
3. Collectibles and NFTs Some Fan Token ecosystems include NFT digital collectibles tied to the club's memorable moments or star players.
4. Trade for profit Like other cryptocurrencies, Fan Token prices fluctuate. You can buy low and sell high for profit.
Fan Token Price Characteristics
Fan Token prices have their own patterns:
Heavily influenced by sports events
- Team wins a major match -> price may rise
- Poor team performance -> price may drop
- Major signings during transfer windows -> price volatility
Affected by the broader crypto market Like other cryptocurrencies — up in bull markets, down in bear markets.
Lower liquidity Most Fan Tokens have far lower trading volumes than BTC, ETH, and other major coins. Wider bid-ask spreads and slippage on larger trades.
Are They Worth Buying?
If you're a die-hard fan of a particular club Buying some is reasonable — think of it as supporting your team. Voting and exclusive events have real value. But don't invest too much — treat it as fan spending, not an investment.
If you're purely in it for profit Not recommended. Fan Tokens have small market caps, low liquidity, and prices that are easily manipulated. Sports event impacts are unpredictable. The same capital might yield better returns in major coins.
If you want to day-trade You'll need to closely follow the corresponding club's matches and news. Volatility peaks around major events, but so does risk.
How to Buy Fan Tokens
- Go to the spot trading page in the Binance app
- Search for the Fan Token ticker (e.g., LAZIO, PORTO)
- Select the corresponding trading pair (usually XXX/USDT)
- Buy as normal
You can also use Convert to directly swap USDT or BNB for Fan Tokens.
Risk Reminders
- Small cap, high volatility: 10-20% daily swings are common
- Tied to club operations: If the club faces financial issues or the partnership ends, the token could drop significantly
- Not a mainstream investment: Most institutions and professional investors won't touch Fan Tokens
- Liquidity risk: Selling large amounts of Fan Tokens may be difficult due to insufficient buyers
Fan Tokens are a crossover product between the crypto world and the sports world, with unique appeal for sports fans. But from a pure investment perspective, they're not a good choice. If you buy, use small amounts and treat it as entertainment spending.